Consumers are 70% more likely to purchase a product if they pick it up, according to a study conducted by the POPAI. Scent Sampling has proven to be a highly effective tool for demanding attention at the shelf and getting customers to interact with the product, which results in increased sales. Unimac Packaging Group printed the Bacardi box with a custom Bacardi Limon scent activated upon touching the box. The company, which offers customized scented packaging solutions by incorporating proprietary technology into the coating unit of its presses, works with clients to develop a custom scent to convey brand value. Scent can also be used with brochures, cartons and other print media. The fragrance can be applied as an encapsulated coating with a shelf life of up to 2 years or an un-encapsulated coating lasting a couple of days to a week. Stop by the Unimac booth to sample the company’s scented packaging solution.

Luxe Pack NY Booth No. # A6